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Getting started
What is Orbit?
Orbit is a workspace for service businesses to manage the leads and conversations they get on Instagram — DMs, comment-to-DM funnels, follow-ups, analytics, reviews, and content — in one private dashboard so no lead slips through.
How do I connect my Instagram account?
Go to Settings → Connections → Instagram and use the Connect button. You sign in through Instagram's official login; Orbit never sees your Instagram password. You need an Instagram Business or Creator account linked to a Facebook Page.
How do I add my team?
An admin goes to Settings → Team & access, clicks Add a member, and sets their name, email, a starting password, a role, and a permission preset. The new member sets their own password on first login.
Accounts & access
I forgot my password. How do I reset it?
On the sign-in screen, click 'Forgot your password?', enter your email, and we'll send a reset link that's valid for a couple of hours. Your admin can also reset it for you from Settings → Team & access.
What can an admin do that a member can't?
Admins manage the team (add/remove users, reset passwords, set permissions), billing, and all settings. Members get exactly the permissions an admin switches on — messaging, media, reviews, analytics, automation, and so on.
What do the different permissions control?
Each permission gates one area: Messaging (work the inbox and reply to DMs), Automation (funnel & autoreply settings), Keyword creation, Media (separate view / upload / download / delete), Reviews, Analytics & Insights, and Content Studio. Admins have them all automatically.
My account is locked after too many login attempts.
For security, sign-in is paused for a few minutes after several wrong attempts. Wait a few minutes and try again, or reset your password to clear it right away.
Messaging & automation
What is the comment-to-DM funnel?
When someone comments a keyword you choose (like 'price' or 'book') on your posts, Orbit auto-replies to the comment, sends them a DM, and drops them into your worklist as a tagged lead — turning posts into a lead-capture machine. Set it up in Settings → Automation.
Does Orbit reply to DMs automatically?
It can, and it's human-first. In Settings → Automation you choose, per audience, whether Orbit replies instantly or waits so a real person can respond first, stepping in only near the end of Instagram's 24-hour reply window.
How far back can Orbit import my past DMs?
Orbit imports every conversation still in your inbox, but Instagram's API only returns the 20 most recent messages per conversation — older history isn't available from Instagram. From the day you connect onward, Orbit captures everything in full.
Media, reviews & content
Is the Media Library HIPAA-conscious?
Yes. Access is permission-gated, patient/PHI media is flagged and consent-tracked, and an append-only audit log records who viewed, downloaded, or changed protected media.
How do I pull my Google reviews?
In Review Studio, use Pull reviews. Orbit fetches your most recent Google reviews so you can showcase them. (Google's API returns a limited set of the newest reviews.)
Billing & security
How much does Orbit cost?
Orbit is a monthly subscription with a short free trial. See Settings → Billing for your current plan, payment method, and invoices, or contact us for current pricing.
Does Orbit store patient health information?
Orbit is built to avoid storing PHI in its core system. Media that may contain patient information is explicitly flagged, consent-tracked, and access-logged.
How do I contact support?
Use the Contact page or email hello@obsiluna.com and we'll get back to you.